Fractional Head of Marketing for B2B businesses
I work with CEOs and founders who need senior marketing leadership but aren't ready for a full-time hire. I set the direction with them, then get stuck in and build what it takes to deliver it.
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How I work
100+
Marketing qualified leads a month, built up from almost nothing
£750k
Revenue attributed to marketing activity
£1m
Largest annual marketing budget I've managed
25+ years
In marketing, including seven years agency-side with global technology brands
Figures from recent in-house roles in UK property and legal technology.
Sound familiar?
Busy, but no clarity on what works
Campaigns go out and reports come back, yet nobody can say with confidence which of it produced a sale.
Marketing and sales aren't on the same page
Leads get passed over the fence, sales says they're poor, and both teams have a point.
A capable team with no one leading it
Good people doing their best, but nobody senior setting priorities or protecting their time.
Growth has levelled off
What got you here has stopped working as well, and it isn't obvious what should replace it.
About me
I've spent my career in B2B marketing, both agency-side and in-house. That's involved running campaigns for both established international brands and small growing tech and tech services businesses, as well as leading marketing teams in the UK and Europe for businesses in legal tech, proptech and e-commerce.
I add most value helping businesses bring rigour and direction to their marketing: whether that means establishing a marketing function from scratch, or helping an existing team better meet the business's needs.
I now work with a small number of businesses at a time as a fractional Head of Marketing. Each client gets proper marketing attention, for less than the cost of a full-time hire, and I get the benefits of working with different companies in different markets, and at different stages of growth.
More about me →
How I can help
Fractional Head of Marketing
I join your leadership team for an agreed number of days each month, own the marketing plan and lead the team or agencies delivering it.
Interim Head of Marketing
Cover while you recruit or during leave, so campaigns keep moving and the team isn't left without direction.
Marketing and pipeline review
A fixed-fee, four-week look at what's working, what isn't and what to do first. A good place to start if you want an outside view.
Tracking, CRM and reporting rebuild
Getting the plumbing right so you can trace a lead from first click to closed deal, in Salesforce, HubSpot or Dynamics.
Team leadership and coaching
Regular support for your marketing lead or team, so they grow into the role rather than needing someone hired above them.
Practical AI for marketing teams
Setting up AI in the few workflows where it saves real time, from reporting to first drafts and faster replies to enquiries.
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How I work
01
Listen
The first few weeks are about your business, your customers and your numbers. I talk to your team, your sales people and a handful of customers before I recommend anything.
02
Prioritise
A short written plan covering what we fix first, what we stop doing and how we'll measure progress. Usually it fits on one page.
03
Build
I lead the team and get hands-on with the work, from campaigns to CRM reporting, so you can see progress early rather than waiting for a big reveal.
04
Hand over
I build things to outlast me: documented processes, reporting that runs without me and a team that's more confident than when I arrived.
AI in marketing
Most marketing teams have tried AI in some form. Far fewer have built it into how they actually work. I help you pick the few uses that make a real difference and set them up properly.
Efficiency
Take repetitive work off your team's plate, from first drafts to tidying data, so they spend their time on the thinking that needs a person.
Responsiveness
Reply to enquiries and follow up on leads faster, without adding headcount or losing the personal touch.
Clarity in reporting
Turn raw CRM and analytics data into a short monthly summary your leadership team will actually read.
In my last in-house role I sat on the company's AI steering council and led AI adoption across marketing, delivering £60k of efficiency savings. I use tools such as Claude every day, and I'm wary of the hype. People stay in charge of anything a customer sees, and every change is measured against the time or results it was meant to improve.
How I help with AI →
A 30-minute call with no sales pitch. You tell me what's going on, and I'll tell you honestly whether I can help. If I can't, I'll try to point you towards someone who can.
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Chris Lund
Fractional Head of Marketing for B2B businesses. Based in Woking, Surrey.
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chris.lund@hotmail.co.uk
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