Chris Lund
Results
Results you can measure, not activity for activity's sake.
A few examples of what I've been responsible for. Company names are withheld, but I'm happy to talk through the detail on a call.
Case study 01 · PE-backed UK property technology group · Head of Marketing, 2025 to 2026
Rebuilding a marketing function from a standing start
100+
MQLs a month
25+
SQLs a month
£750k
Revenue attributed to marketing
£4m+
Forward pipeline
The challenge
Marketing had almost no lead generation and no tracking, so the business couldn't see what it was getting for its investment. A small team was spread across several brands.
The approach
Fix the measurement first, so every later decision could be based on evidence rather than opinion. Then rebuild lead generation on top of it.
What I did
The outcome
Marketing went from contributing almost nothing measurable to over 100 MQLs and 25 SQLs a month, with £750k of revenue attributed to marketing activity on a budget of £500k and forward pipeline of more than £4m. As a member of the company's AI steering council, I also led AI adoption across the marketing team, delivering £60k of efficiency savings.
Case study 02 · International legal technology provider · Head of Marketing, 2022 to 2025
Growing revenue in a competitive legal technology market
43%
Revenue growth
20%
Client-base growth
150
MQLs a month, consistently
30%
MQL to SQL conversion over a rolling three months
The challenge
Owning all UK marketing and PR as part of the executive team, I inherited, then fixed, a CRM and marketing technology stack that made attribution and sales alignment harder than it should have been.
The approach
Build a team and a steady, multi-channel programme, and fix the systems so marketing and sales worked from the same numbers.
What I did
The outcome
43% revenue growth and 20% growth in the client base, backed by a consistent 150 MQLs and 50 SQLs a month.
Case study 03 · B2B technology marketing agency · Head of Marketing Success, 2015 to 2022
New business for enterprise technology clients
100%
Growth in new-business leads within 18 months
6-figure
Enterprise contracts won through account-based marketing
The challenge
Enterprise technology clients, including a cloud contact-centre software provider and a German IT services firm, needed more qualified new business from long, complex sales cycles.
The approach
Integrated demand generation for the software provider. Account-based marketing for the IT services firm, focused on a short list of target accounts across Europe.
What I did
The outcome
New-business leads doubled within 18 months for the contact-centre software provider, and the account-based programme secured multiple six-figure enterprise contracts across Europe.
Client stories
Fractional client stories will appear here
As I complete fractional engagements, I'll share what we achieved together, with each client's permission.
Let's talk about where your marketing is now.
A 30-minute call with no sales pitch. You tell me what's going on, and I'll tell you honestly whether I can help. If I can't, I'll try to point you towards someone who can.
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Chris Lund
Fractional Head of Marketing for B2B businesses. Based in Woking, Surrey.
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chris.lund@hotmail.co.uk
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