Chris Lund
Services
Marketing leadership, sized to fit your business.
Every engagement starts with a conversation about where you are and what you need. Below are the most common ways I help.
Got a specific challenge that's not listed? Click below and let's talk.
Book an introductory call
01
Fractional Head of Marketing
Usually one to two days a week
The challenge
You need someone senior to own marketing and be accountable for it, but a full-time CMO would cost more than the role needs right now.
How I help
I join your leadership team for an agreed number of days each month. I set the plan, lead your team or agencies, report to you and the board, and get hands-on where it makes the biggest difference.
What you can expect
Typical engagement
A simple 30-day rolling retainer, with no long tie-in. Days can flex around launches and planning cycles.
02
Interim Head of Marketing
Two to three days a week
The challenge
Your Head of Marketing has left or is on leave, and the work can't wait for a replacement.
How I help
I step in quickly and keep campaigns and the team moving, fixing what needs fixing along the way. I can also help write the brief for any new permanent role and support the handover.
What you can expect
Typical engagement
Usually three to six months, ending once your new hire is settled in, or your existing team member returns.
03
Marketing and pipeline review
Fixed fee, around four weeks
The challenge
You suspect marketing could be doing a lot more, but you're not sure what's not working. You'd like an outside view before committing to anything bigger.
How I help
I look at your positioning, channels, data, CRM and the handover to sales. I talk to your team and a few customers, then give you a prioritised plan.
What you can expect
Typical engagement
A good first step if you'd like to see how I work before any longer arrangement.
04
Automation, CRM and reporting
Project-based, six to twelve weeks
The challenge
Nobody can tell you where your leads come from, what they're worth or which campaigns paid for themselves.
How I help
I agree lead definitions and scoring with sales, then build reporting that follows a lead from first touch to closed deal. I've built this in Salesforce and Pardot, and work comfortably in HubSpot and Microsoft Dynamics.
What you can expect
Typical engagement
Often runs alongside fractional leadership, because good reporting is where most of my engagements start.
05
Team leadership and coaching
A few hours a month
The challenge
You have capable marketers but nobody senior to guide them, and you're not ready to hire above them.
How I help
Regular one-to-ones, help with planning and practical coaching for your marketing lead or team, so they can grow into bigger roles.
What you can expect
Typical engagement
Ongoing, usually a fortnightly session plus support between them when it's needed.
06
Practical AI for marketing teams
Project-based, usually six to eight weeks
The challenge
Your team knows AI could save them time, but so far it's been scattered. A few people use chatbots for copy, but nothing is joined up, and there's a danger your brand and tone of voice are lost to AI-speak.
How I help
I look at where your team's time actually goes, then focus on two or three workflows where AI will make a real difference. That might mean turning campaign data into a readable monthly report, creating prompts and guardrails that let AI help draft written and visual content without damaging the brand, or making sure new enquiries get a quick, relevant reply.
What you can expect
Typical engagement
A short project, then light support while the team gets comfortable. It works well alongside fractional leadership.
03
Marketing and pipeline review
Fixed fee, around four weeks
The challenge
You suspect marketing could be doing a lot more, but you're not sure what's not working. You'd like an outside view before committing to anything bigger.
How I help
I look at your positioning, channels, data, CRM and the handover to sales. I talk to your team and a few customers, then give you a prioritised plan.
What you can expect
Typical engagement
A good first step if you'd like to see how I work before any longer arrangement.
04
Automation, CRM and reporting
Project-based, six to twelve weeks
The challenge
Nobody can tell you where your leads come from, what they're worth or which campaigns paid for themselves.
How I help
I agree lead definitions and scoring with sales, then build reporting that follows a lead from first touch to closed deal. I've built this in Salesforce and Pardot, and work comfortably in HubSpot and Microsoft Dynamics.
What you can expect
Typical engagement
Often runs alongside fractional leadership, because good reporting is where most of my engagements start.
05
Team leadership and coaching
A few hours a month
The challenge
You have capable marketers but nobody senior to guide them, and you're not ready to hire above them.
How I help
Regular one-to-ones, help with planning and practical coaching for your marketing lead or team, so they can grow into bigger roles.
What you can expect
Typical engagement
Ongoing, usually a fortnightly session plus support between them when it's needed.
06
Practical AI for marketing teams
Project-based, usually six to eight weeks
The challenge
Your team knows AI could save them time, but so far it's been scattered. A few people use chatbots for copy, but nothing is joined up, and there's a danger your brand and tone of voice are lost to AI-speak.
How I help
I look at where your team's time actually goes, then focus on two or three workflows where AI will make a real difference. That might mean turning campaign data into a readable monthly report, creating prompts and guardrails that let AI help draft written and visual content without damaging the brand, or making sure new enquiries get a quick, relevant reply.
What you can expect
Typical engagement
A short project, then light support while the team gets comfortable. It works well alongside fractional leadership.
Common questions
Before you get in touch
How many clients do you work with at once?
A small number. I keep my client list short so each business gets proper attention and I'm never spread too thin.
Do you work on-site?
It's a mix, although I lean towards on-site at least in the early stages of any engagement. I believe marketing needs to be visible to the rest of the business, and build relationships with sales, product, and ops teams. That's much easier to do in an office than over video calls.
Which sectors do you work in?
B2B businesses, particularly technology, software and professional services. My most recent in-house experience is in property and legal technology, and my agency years were spent with a range of technology brands selling into healthcare, enterprise and smaller businesses.
Will you work with our existing agencies?
Yes. I'd rather make an existing agency relationship work better than start again from scratch. If change is needed though, I have long-held relationships with a number of trusted specialists covering everything from design and video production to web development and SEO.
What does it cost?
It depends on the number of days and the length of the engagement. I'll give you a clear, fixed monthly figure after our first conversation, so there are no surprises. I work on a simple 30-day retainer so there are no long tie-ins.
Let's talk about where your marketing is now.
A 30-minute call with no sales pitch. You tell me what's going on, and I'll tell you honestly whether I can help. If I can't, I'll try to point you towards someone who can.
Book a call
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Chris Lund
Fractional Head of Marketing for B2B businesses. Based in Woking, Surrey.
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chris.lund@hotmail.co.uk
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